SANTA MONICA, Calif., May 12, 2008 (BUSINESS WIRE) -- Activision, Inc. (Nasdaq: ATVI) announced today "Pitfall: The Big Adventure" for Wii(TM) is in development at Edge of Reality and will swing onto shelves this Fall. With more than 10 million Pitfall titles sold to date, Pitfall: The Big Adventure will introduce the franchise to a new generation of gamers while bringing a fresh Pitfall experience to long time fans.